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Nestled in the heart of Ruston, Louisiana, The Norton Building has been a beloved event venue since 1997. Known for its open-air courtyard, vintage brick charm, and Southern architectural details, it’s a go-to destination for weddings, formals, and elegant celebrations.

Brand Identity & Custom Website Design

The Norton
Building

Website Coming Soon

Though The Norton Building had hosted meaningful events for decades, they had never invested in a cohesive visual identity. With a venue upgrade well underway and plans to launch a new website, the owners sought a logo and brand identity that would reflect the venue’s timeless elegance and southern romance—while feeling just as welcoming and warm as the events they host.

The vision was refined simplicity with delicate, hand-drawn details. Our goal was to design a logo that felt timeless and elevated yet fresh, mirroring the storybook essence of the venue itself.

Details & Inspiration

Full Custom Website Launching Soon

The Result & Deliverables

Logo Variations – Two logo variations and a favicon, all optimized for socials and web

Curated Color Palette
Font Customization

Illustrations – Custom rose line art pattern,  hand-illustrated courtyard staircase, hand painted watercolor of the courtyard staircase

Primary Logo Designs – One specifically for venue signage and one for the website

A standout feature of this project was the hand-sketched illustration of The Norton Building’s iconic double staircase. As the architectural heart of the courtyard, it became a recognizable symbol for the brand design.

The Norton Building now has a brand identity that honors its legacy while creating a polished, professional presence for modern couples and event hosts. With a logo designed for everything from signage to social media, they’re ready to show up confidently for the next generation of celebrations.

Love what you see?

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